This story demonstrates the significance of a definition, in this case: what exactly is renewable energy? In September, the European Union punted on an opportunity to correct what forest advocates and climate scientists stress is an erroneous definition, that burning forest biomass is a renewable energy source, as this story explains. But as I report here, the liberal Australian government, persuaded by a relentless pro-forest campaign, reversed its existing policy to note that burning forest biomass is not a renewable energy source.
With that definition change, Australia virtually halted the ever-growing biomass industry — which is thriving in the United Kingdom , EU and Asia — from getting started Down Under. It represents a rare global win for environmentalists who have been battling the industry for years. And it raises a vexing question: how can major economies have polar opposite definitions of renewable energy during a climate crisis? And how can the United Nations’ governing body on climate change stay silent on this discrepancy?
This story posted on Wednesday, December 21, a time when people are distracted by the holidays and other grim world news. Yet this story drew more readers around the world than perhaps any I’ve written for Mongabay. Just one tweet by Mongabay drew more than 5000 likes, 1350+ retweets and 115+ comments — numbers I’ve never come close to with previous stories. Mongabay social media coordinator Erik Hoffner tells me the story ranked as the 6th best-read Mongabay story of 2022 and it posted just days before Christmas. It also got a big boost from tweets by noted environmentalist Bill McKibbon, which attracted even more global attention, as did tweets in Dutch posted by forest advocate Fenna Swart.
In April, Jon Sawyer, executive director of the Pulitzer Center, called me to offer an opportunity: the center had received a substantial grant to support local newspaper journalism. He wanted to know if I had a story or project in mind that would be valuable to a publication in North Carolina.
I briefly told Jon about the stories I had been writing for Mongabay for well over a year regarding the growing use of wood pellets in coal-fired energy plants in the United Kingdom and the European Union, the loophole in carbon accounting policy that allowed these enormous emissions to go uncounted (thus threatening to undermine the goal of the Paris Agreement), and to his interest, that the majority of these wood pellets were coming from North Carolina forests — millions of tons per year. Morever, the vast majority of North Carolinians, including legislators and policymakers, know nothing about the industry or its impact. Jon was interested and connected me with a Pulitzer grantee, Saul Elbein, who had published a deeply reported story for Vox.com on this issue of wood pellets.
Saul and I talked, agreed to team up, and developed a Pulitzer proposal that was readily approved; Pulitzer’s support was invaluable. I then reached out to John Dresher, the former News & Observer of Raleigh editor and acquaintance now at The Washington Post. He generously connected me to N&O managing editor Jane Elizabeth, who also, after careful consideration and plenty of questions, gave Saul and me the green light to get started.
It’s important to note that Enviva Biomass, the world’s largest maker of wood pellets with four of its eight plants in North Carolina, was not happy when it learned that Saul and I were working on this project. The multi-billion-dollar public company hired a crisis PR manager in Seattle who tried to talk Jane Elizabeth out of working with Saul and me; he tried to undermine our professional credibility based on our previous reporting on the issue, and he vowed that no one at Enviva would cooperate with us (none did). Since publication, Saul and I have been attacked by name on an industry-sponsored web site, and in an op-ed by Enviva’s CEO.
Not surprisingly, the N&O, still one of the Southeast’s most prestigious and influential news organizations, stood by Saul and me and the story we proposed. It assigned an experienced staff writer, Richard Stradling, to work with us, as well as an exceptional editor, Dave Hendrickson, to shepherd the ambitious and exhaustive six-month, multi-part, multimedia project to publication in print and online in early January 2020. Since the personal attacks online and in print, the N&O and Pulitzer Center have stood squarely behind my and Saul’s integrity and professionalism in fairly and accurately reporting on a highly controversial story.
Below are the links to the first-ever, indepth series by an independent news organization about an industry and international carbon-accounting policy that a broad consensus of international scientists, environmentalists and public health advocates has serious concerns about in regards to aiding and abetting the accelerating global calamities of climate change: